August Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 1.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,696,408, marking a 34.84 percent increase in his score since July.

High-ranking phrases in the star’s keyword analysis included “SSAK3,” “How Do You Play?”, and “Running Man,” while his highest-ranking related terms included “suffer,” “model,” and “support.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 73.04 percent percent positive reactions.

Park Na Rae rose to second place in August’s rankings with a brand reputation index of 1,381,111. Meanwhile, Kim Shin Young came in third after enjoying a whopping 103.58 percent increase in her score for a total index of 1,088,757.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Park Na Rae
  3. Kim Shin Young
  4. Jang Do Yeon
  5. Song Hae
  6. Ahn Jung Hwan
  7. Lee Young Ja
  8. Jo Se Ho
  9. Kang Ho Dong
  10. Paeng Hyun Sook
  11. Lee Soo Geun
  12. Kim Jong Kook
  13. Lee Sang Min
  14. Lee Kwang Soo
  15. Lee Hyori
  16. Song Ji Hyo
  17. Park Myung Soo
  18. Kim Sung Joo
  19. Ahn Young Mi
  20. Super Junior’s Kim Heechul
  21. Kim Sook
  22. Lee Kyung Kyu
  23. Noh Hong Chul
  24. Kim Jong Min
  25. Yang Se Hyung
  26. Seo Jang Hoon
  27. Kim Gura
  28. Yoo Hee Yeol
  29. Jung Hyung Don
  30. Ji Sang Ryul

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” with English subtitles here…

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…and the latest episode of “Running Man” here!

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Top Right Photo Credit: Xportsnews

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