August Variety Star Brand Reputation Rankings Announced

Aug 01, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 1.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,696,408, marking a 34.84 percent increase in his score since July.

High-ranking phrases in the star’s keyword analysis included “SSAK3,” “How Do You Play?”, and “Running Man,” while his highest-ranking related terms included “suffer,” “model,” and “support.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 73.04 percent percent positive reactions.

Park Na Rae rose to second place in August’s rankings with a brand reputation index of 1,381,111. Meanwhile, Kim Shin Young came in third after enjoying a whopping 103.58 percent increase in her score for a total index of 1,088,757.

Check out the top 30 for this month below!