August Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from July 1 to August 1.

MBC’s “How Do You Play?” topped this month’s list with a brand reputation index of 10,745,594, marking a 10.98 increase in its score since July. High-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “SSAK3,” and “Lee Hyori,” while its highest-ranking related terms included “debut,” “record,” and “donate.” The program’s positivity-negativity analysis revealed a score of 70.50 percent positive reactions.

MBC’s “Home Alone” (“I Live Alone”) took second place in the rankings with a brand reputation index of 10,438,180, while TV Chosun’s “Love Call Center” followed close behind with a total index of 10,357,220 for August.

Check out the top 20 for this month below!

  1. “How Do You Play?”
  2. “Home Alone”
  3. “Love Call Center”
  4. My Ugly Duckling
  5. “Balsam School” (literal translation)
  6. Ask Us Anything
  7. The Manager
  8. Radio Star
  9. “Voice Trot”
  10. “Wife’s Taste”
  11. Running Man
  12. The Return of Superman
  13. “House on Wheels”
  14. Immortal Songs
  15. The King of Mask Singer
  16. “Fun-staurant”
  17. “Where is My Home”
  18. Three Meals a Day
  19. “Video Star”
  20. 2 Days & 1 Night

Check out the latest episode of “How Do You Play?” with English subtitles here…

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…and the latest episode of “Home Alone” here!

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