September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 4 to September 4.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,084,641 for September. High-ranking phrases in his keyword analysis included “How Do You Play?”, “The Sixth Sense,” and “alternate character,” while his highest-ranking related terms included “release,” “transform,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 74.55 percent percent positive reactions.

Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,303,806, marking an impressive 67.57 percent increase in his total score since last month.

Finally, Park Na Rae came in at a close third with a brand reputation index of 1,297,154 for September.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Park Na Rae
  4. Lee Soo Geun
  5. Kim Gook Jin
  6. Lee Sang Min
  7. Kim Gura
  8. Lee Hyori
  9. Song Ji Hyo
  10. Super Junior’s Kim Heechul
  11. Paeng Hyun Sook
  12. Kang Ho Dong
  13. Lee Kwang Soo
  14. Park Myung Soo
  15. Kim Shin Young
  16. Seo Jang Hoon
  17. Jun Hyun Moo
  18. Kim Jong Min
  19. Lee Young Ja
  20. Jang Do Yeon
  21. Park Mi Sun
  22. Kim Sung Joo
  23. Choi Yang Rak
  24. Jo Se Ho
  25. Kim Joon Ho
  26. Ahn Jung Hwan
  27. Yang Se Hyung
  28. Noh Hong Chul
  29. Lee Kyung Kyu
  30. Yoo Hee Yeol

Watch Yoo Jae Suk on the latest episode of “How Do You Play?” with English subtitles below!

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Top Photo Credit: Xportsnews

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