September Variety Star Brand Reputation Rankings Announced

Sep 05, 2020

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 4 to September 4.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,084,641 for September. High-ranking phrases in his keyword analysis included “How Do You Play?”, “The Sixth Sense,” and “alternate character,” while his highest-ranking related terms included “release,” “transform,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 74.55 percent percent positive reactions.

Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,303,806, marking an impressive 67.57 percent increase in his total score since last month.

Finally, Park Na Rae came in at a close third with a brand reputation index of 1,297,154 for September.

Check out this month’s top 30 below!