September Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from August 5 to September 5.

MBC’s “How Do You Play?” held onto its spot at the top of this month’s list with a brand reputation index of 9,729,407 for September. High-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “Refund Expedition,” and “SSAK3,” while its highest-ranking related terms included “job interview,” “release,” and “debut.” The program’s positivity-negativity analysis revealed a score of 76.83 percent positive reactions.

TV Chosun’s “Love Call Center” took second place in the rankings with a brand reputation index of 9,695,538, while JTBC’s “Ask Us Anything” came in third with a total index of 7,170,916 for September.

Check out the top 20 for this month below!

1. “How Do You Play?”
2. “Love Call Center”
3. “Ask Us Anything”
4. “Home Alone” (“I Live Alone”)
5. “My Ugly Duckling”
6. “Wife’s Taste”
7. “Balsam School” (literal translation)
8. “Radio Star”
9. “The Manager”
10. “Voice Trot”
11. “The King of Mask Singer”
12. “Hidden Singer”
13. “Can’t Be First” (literal title)
14. “The Return of Superman”
15. “Where is My Home”
16. “Immortal Songs”
17. “House on Wheels”
18. “The House Detox”
19. “2 Days & 1 Night”
20. “Same Bed Different Dreams”

Check out the latest episode of “How Do You Play?” with English subtitles below!

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