October Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from September 5 to October 4.

TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 9,762,529 for October. High-ranking phrases in the show’s keyword analysis included “Im Young Woong,” “Young Tak,” and “Jung Dong Won,” while its highest-ranking related terms included “release,” “fierce,” and “appear.” The program’s positivity-negativity analysis revealed a score of 83.55 percent positive reactions.

MBC’s “How Do You Play?” took second place in the rankings this month with a brand reputation index of 8,898,880.

Finally, JTBC’s “Ask Us Anything” held onto its spot at third place with a brand reputation index of 8,377,479 for October.

Check out the top 20 for this month below!

  1. “Love Call Center”
  2. “How Do You Play?”
  3. “Ask Us Anything”
  4. Home Alone” (“I Live Alone”)
  5. “Balsam School” (literal translation)
  6. “Voice Trot”
  7. The King of Mask Singer
  8. “Wife’s Taste”
  9. My Ugly Duckling
  10. The Manager
  11. “The Sixth Sense”
  12. Running Man
  13. Radio Star
  14. “Hidden Singer”
  15. “Same Bed, Different Dreams”
  16. The Return of Superman
  17. “God of Trot” (literal title)
  18. “Fun-staurant”
  19. “Can’t Be First” (literal title)
  20. Immortal Songs

Watch “How Do You Play?” with English subtitles here…

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…and “Ask Us Anything” here!

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