December Boy Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 6 to November 6.
BTS topped the list for the 31st consecutive month with a brand reputation index of 23,659,001, marking an impressive 175.23 percent rise in their score since November.
High-ranking phrases in the BTS’s keyword analysis included “band of the year,” “Dynamite,” and “celebrity of the year,” while their highest-ranking related terms included “announce,” “release,” and “chosen.” The group’s positivity-negativity analysis revealed a score of 82.90 percent positive reactions.
NCT held onto their spot at second place for the third month in a row, scoring a brand reputation index of 5,341,172.
Finally, SEVENTEEN similarly maintained their position at third place with a brand reputation index of 3,602,368 for December.
Check out the top 30 for this month below!
- MONSTA X
- The Boyz
- Super Junior
- Stray Kids
- Teen Top