December Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from November 19 to December 19.

BTS’s Jimin topped the list for the 24th consecutive month, rounding out a full two years at No. 1 in the rankings. His brand reputation index for December came out to 7,180,413, marking a 38.30 percent rise in his score since last month.

High-ranking phrases in Jimin’s keyword analysis included “MAMA,” “Billboard,” and “scholarship,” while his highest-ranking related terms included “thankful,” “record,” and “sexy.” The idol’s positivity-negativity analysis revealed a score of 82.87 percent positive reactions.

BTS dominated this month’s top 10, with all seven members of the group ranking within the top eight. J-Hope rose to second place after enjoying an impressive 131.47 percent increase in his brand reputation index for a total score of 6,372,532.

Finally, EXO’s Kai came in third place with a brand reputation index of 5,704,162, marking a 57.10 percent rise in his score since November.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. BTS’s J-Hope
  3. EXO’s Kai
  4. BTS’s V
  5. BTS’s Jungkook
  6. BTS’s RM
  7. BTS’s Jin
  8. BTS’ Suga
  9. ASTRO’s Cha Eun Woo
  10. Super Junior’s Kim Heechul
  11. INFINITE’s Sunggyu
  12. NCT’s Jungwoo
  13. EXO’s Baekhyun
  14. NCT’s Jaehyun
  15. SHINee’s Taemin
  16. NCT’s Mark
  17. NCT’s Haechan
  18. Super Junior’s Leeteuk
  19. VICTON’s Byungchan
  20. The Boyz’s Hyunjae
  21. BTOB’s Eunkwang
  22. NCT’s Doyoung
  23. MONSTA X’s Shownu
  24. NCT’s Jeno
  25. NCT’s Jisung
  26. NCT’s Ten
  27. NCT’s Taeyong
  28. TXT’s Soobin
  29. TXT’s Yeonjun
  30. TVXQ’s Yunho

Watch Kai in his drama “The Miracle We Met” with English subtitles below!

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