January Singer Brand Reputation Rankings Announced

Jan 24, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 24, 2020 to January 24, 2021.

BTS successfully defended their position at at the top of the list with a brand reputation index of 17,265,853, marking a 22.20 percent rise in their score since last month.

Trot singer Im Young Woong similarly held onto his spot at second place with a brand reputation index of 10,836,785, marking a modest 2.49 percent increase in his score since December.

Finally, BLACKPINK also maintained their position at third place with a brand reputation index of 9,249,888 for January, marking a 15.63 percent rise in their score since last month.

Check out the top 30 for this month below!