January Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 24, 2020 to January 24, 2021.

BTS successfully defended their position at at the top of the list with a brand reputation index of 17,265,853, marking a 22.20 percent rise in their score since last month.

Trot singer Im Young Woong similarly held onto his spot at second place with a brand reputation index of 10,836,785, marking a modest 2.49 percent increase in his score since December.

Finally, BLACKPINK also maintained their position at third place with a brand reputation index of 9,249,888 for January, marking a 15.63 percent rise in their score since last month.

Check out the top 30 for this month below!

  1. BTS
  2. Im Young Woong
  3. BLACKPINK
  4. (G)I-DLE
  5. Young Tak
  6. IU
  7. Kim Hee Jae
  8. TWICE
  9. NCT
  10. Song Ga In
  11. MAMAMOO’s Hwasa
  12. ITZY
  13. SEVENTEEN
  14. EXO
  15. GFRIEND
  16. Lee Chan Won
  17. Girls’ Generation’s Taeyeon
  18. IZ*ONE
  19. Red Velvet
  20. Oh My Girl
  21. MAMAMOO
  22. Jessi
  23. Park Jin Young
  24. Kang Daniel
  25. Im Chang Jung
  26. Lee Seung Gi
  27. Jung Dong Won
  28. Jang Min Ho
  29. MUSHVENOM
  30. Na Hoon Ah

Source (1)


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