February Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 653 boy group members, using big data collected from January 13 to February 13.

BTS’s Jimin topped the list for the 26th consecutive month with a brand reputation index of 7,051,880, marking a 4.73 percent rise in his score since January. High-ranking phrases in his keyword analysis included “ARMY,” “Spotify,” and “Instagram,” while his highest-ranking related terms included “praise highly,” “participate,” and “confess.” Jimin’s positivity-negativity analysis revealed a score of 89.20 percent positive reactions.

ASTRO’s Cha Eun Woo rose to second place after seeing a 7.65 percent increase in his brand reputation index since last month. His total index for February came out to 6,785,560.

Finally, BTS’s V took third place for the month with a brand reputation index of 5,332,558 for February.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. ASTRO’s Cha Eun Woo
  3. BTS’s V
  4. BTS’s Jungkook
  5. BTS’s Jin
  6. BTS’ Suga
  7. BTS’s J-Hope
  8. TVXQ’s Yunho
  9. BTS’s RM
  10. NU’EST’s Minhyun
  11. EXO’s Baekhyun
  12. EXO’s Kai
  13. Highlight’s Yang Yoseob
  14. Super Junior’s Kim Heechul
  15. EXO’s D.O.
  16. SHINee’s Minho
  17. AB6IX’s Lee Dae Hwi
  18. NCT’s Jungwoo
  19. BIGBANG’s G-Dragon
  20. NCT’s Jaehyun
  21. AB6IX’s Park Woo Jin
  22. SF9’s Rowoon
  23. EXO’s Xiumin
  24. THE BOYZ’s Hyunjae
  25. Super Junior’s Kyuhyun
  26. NCT’s Mark
  27. THE BOYZ’s Juyeon
  28. Golden Child’s Y
  29. BTOB’s Changsub
  30. SEVENTEEN’s Jun

Watch Cha Eun Woo in his drama “True Beauty” with subtitles below!

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