March Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between February 1 and March 1.

Kim So Yeon, who is currently starring in the wildly popular SBS drama “The Penthouse 2,” held onto her spot at the top of this month’s list with a brand reputation index of 5,141,911.

High-ranking phrases in Kim So Yeon’s keyword analysis included “The Penthouse 2,” “villainess,” and “Eugene,” while her highest-ranking related terms included “powerful,” “tough,” and “dominate.” The actress’s positivity-negativity analysis revealed a score of 81.95 percent positive reactions.

Song Joong Ki, the star of tvN’s new drama “Vincenzo,” came in at a close second with a brand reputation index of 5,123,964 for March.

Finally, Lee Da Hee, who is currently starring in tvN’s sci-fi action thriller “L.U.C.A.: The Beginning,” took third place in the rankings with a brand reputation index of 4,487,022.

Check out the top 30 for this month below!

  1. Kim So Yeon
  2. Song Joong Ki
  3. Lee Da Hee
  4. S.E.S.’s Eugene
  5. Choi Kang Hee
  6. Jeon Yeo Bin
  7. Kim So Hyun
  8. Cho Seung Woo
  9. Lee Re
  10. Kim Rae Won
  11. Uhm Ki Joon
  12. Park Shin Hye
  13. Eum Moon Suk
  14. Kim Young Kwang
  15. Sung Hoon
  16. Yeo Jin Goo
  17. 2PM’s Taecyeon
  18. Shin Ha Kyun
  19. Won Jin Ah
  20. Lee Seo Jin
  21. Jung Bo Suk
  22. SF9’s Rowoon
  23. Kim Sung Oh
  24. Jin Ki Joo
  25. Bong Tae Gyu
  26. Park Joo Mi
  27. Lee Joo Young
  28. Lee Tae Gon
  29. Ji Soo
  30. Lee So Yeon

Watch Kim So Yeon in “The Penthouse 2” with subtitles here…

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…and Lee Da Hee in “L.U.C.A.: The Beginning” here!

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