March Drama Actor Brand Reputation Rankings Announced

Mar 01, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between February 1 and March 1.

Kim So Yeon, who is currently starring in the wildly popular SBS drama “The Penthouse 2,” held onto her spot at the top of this month’s list with a brand reputation index of 5,141,911.

High-ranking phrases in Kim So Yeon’s keyword analysis included “The Penthouse 2,” “villainess,” and “Eugene,” while her highest-ranking related terms included “powerful,” “tough,” and “dominate.” The actress’s positivity-negativity analysis revealed a score of 81.95 percent positive reactions.

Song Joong Ki, the star of tvN’s new drama “Vincenzo,” came in at a close second with a brand reputation index of 5,123,964 for March.

Finally, Lee Da Hee, who is currently starring in tvN’s sci-fi action thriller “L.U.C.A.: The Beginning,” took third place in the rankings with a brand reputation index of 4,487,022.

Check out the top 30 for this month below!