April Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from March 4 to April 4.

TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 8,246,018, marking a modest increase of 4.27 percent compared to March.

Meanwhile, tvN’s “You Quiz on the Block” rose to second place in the rankings after enjoying a 49.49 percent increase in its brand reputation index since last month. The variety show’s total score came out to 6,694,070 for April.

Finally, MBC’s “How Do You Play?” came in at a close third with a brand reputation index of 6,499,142, marking a 22.40 percent increase in its score since March.

Check out the top 20 for this month below!

  1. “Love Call Center”
  2. “You Quiz on the Block”
  3. “How Do You Play?”
  4. Home Alone” (“I Live Alone”)
  5. “PPONG School”
  6. “Youn’s Stay”
  7. Ask Us Anything
  8. “Unexpected Business”
  9. 2 Days & 1 Night Season 4
  10. Running Man
  11. Radio Star
  12. The King of Mask Singer
  13. My Ugly Duckling
  14. “Steel Unit”
  15. Immortal Songs
  16. “Baek Jong Won’s Alley Restaurant”
  17. The Return of Superman
  18. “Wife’s Taste”
  19. “Same Bed, Different Dreams”
  20. “Can’t Be First” (literal translation)

Watch “How Do You Play?” with English subtitles below!

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