May Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from April 2 to May 2.

MBC’s “How Do You Play?” topped this month’s list with a brand reputation index of 11,590,931 after seeing an impressive 78.35 percent increase in its score since April.

TV Chosun’s “Love Call Center” came in at a close second with a brand reputation index of 11,217,501, marking a 36.04 percent rise in its score since last month.

Finally, SBS’s “Running Man” rose to third place this month after enjoying a 70.76 percent increase in its brand reputation index. The show’s total score came out to 8,400,977 for May.

Check out the top 20 for this month below!

  1. “How Do You Play?”
  2. “Love Call Center”
  3. “Running Man”
  4. “PPONG School”
  5. “Be My Daughter”
  6. “Unexpected Business”
  7. “Steel Unit”
  8. “Famous Singer”
  9. Ask Us Anything
  10. Radio Star
  11. My Ugly Duckling
  12. The Return of Superman
  13. Home Alone” (“I Live Alone”)
  14. 2 Days & 1 Night Season 4
  15. The Manager
  16. “Same Bed, Different Dreams”
  17. “You Quiz on the Block”
  18. The King of Mask Singer
  19. Delicious Rendezvous
  20. Immortal Songs

Watch “How Do You Play?” with English subtitles here…

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…and “Running Man” here!

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