May Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between April 5 and May 5.

Song Joong Ki, who starred in the highly popular drama “Vincenzo,” was at the top of this month’s list with a brand reputation index of 8,830,758. High-ranking phrases in Song Joong Ki’s keyword analysis included “Vincenzo,” “villain,” and “Jeon Yeo Bin,” while his highest-ranking related terms included “refreshing,” “unique,” and “passionate.” The actor’s positivity-negativity analysis revealed a score of 86.04 percent positive reactions.

Lee Je Hoon, the star of SBS’s “Taxi Driver,” came in at a close second with a brand reputation index of 5,665,327 for May.

Finally, Jang Nara, who is currently starring in KBS 2TV’s “Sell Your Haunted House,” took third place in the rankings with a brand reputation index of 4,736,253.

Check out this month’s top 30!

1. Song Joong Ki
2. Lee Je Hoon
3. Jang Nara
4. Song Kang
5. 2PM’s Taecyeon
6. Lee Seung Gi
7. Pyo Ye Jin
8. CNBLUE’s Jung Yong Hwa
9. Park In Hwan
10. Esom
11. Kim Myung Min
12. Nana
13. Kim Hyun Joo
14. Kim Ok Bin
15. Yeo Jin Goo
16. Kim Bum
17. Ji Jin Hee
18. Kim Yeo Jin
19. Shin Ha Kyun
20. Lee Min Ki
21. Kim Eui Sung
22. Ryu Hye Young
23. Hong Eun Hee
24. Jeon Hye Bin
25. Lee Hee Joon
26. Lee So Yeon
27. Choi Yeo Jin
28. Cha Ji Yeon
29. Cho Seung Woo
30. Park Ju Hyun

Watch Lee Je Hoon in “Taxi Driver” with subtitles here…

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…and Jang Nara in “Sell Your Haunted House” here!

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