May Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 632 boy group members, using big data collected from April 15 to May 15.

BTS’s Jimin topped the list for the 29th consecutive month with a brand reputation index of 4,727,034 for May. High-ranking phrases in his keyword analysis included “Butter,” “sold out,” and “ARMY,” while his highest-ranking related terms included “record,” “release,” and “do good.” Jimin’s positivity-negativity analysis revealed a score of 81.07 percent.

ASTRO’s Cha Eun Woo also held onto his spot at second place for the fourth consecutive month with a brand reputation index of 4,680,395.

BTS’s V came in at a close third with a brand reputation index of 4,630,934, while his bandmates Jungkook and Jin swept the next two spots on the list at fourth and fifth places respectively. 

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. ASTRO’s Cha Eun Woo
  3. BTS’s V
  4. BTS’s Jungkook
  5. BTS’s Jin
  6. Highlight’s Yoon Doojoon
  7. Highlight’s Yang Yoseob
  8. BTS’ Suga
  9. Highlight’s Lee Gikwang
  10. BTS’s RM
  11. Highlight’s Son Dongwoon
  12. BTS’s J-Hope
  13. NU’EST’s Minhyun
  14. AB6IX’s Lee Dae Hwi
  15. ONF’s Hyojin
  16. NU’EST’s Baekho
  17. NU’EST’s JR
  18. AB6IX’s Park Woo Jin
  19. NU’EST’s Ren
  20. SHINee’s Taemin
  21. ONF’s U
  22. AB6IX’s Kim Dong Hyun
  23. NCT’s Mark
  24. AB6IX’s Jeon Woong
  25. NCT’s Jeno
  26. ONF’s E-Tion
  27. NCT’s Renjun
  28. ONF’s MK
  29. ONF’s J-Us
  30. THE BOYZ’s Juyeon

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