YG Entertainment To Open New Offline Merchandise Store, Café, And Exhibition Space For Fans

YG Entertainment will be opening a new space for fans titled the SameE starting June 1!

Located in the neighborhood of Hapjeong in the Mapo District of Seoul, YG Entertainment will use the building across their new headquarters as a place to sell fan merchandise, hold events and exhibitions, and operate a café.

The new space was created with the objective of connecting YG Entertainment’s artists with their fans, and it holds the theme, “Fans are the artist’s alter ego.” In accordance with that theme, the slogan for the SameE will be “Alter Ego.”

YG Entertainment stated, “the SameE is a vehicle to make the bond between fans and artists even closer. We plan on continuously sharing the thought that artists exist because of the fans and that fans are an artist’s alter ego through this space.”

Celebrating its 25th anniversary this year, YG Entertainment is home to BIGBANG, BLACKPINK, WINNER, iKON, AKMU, SECHSKIES, and TREASURE. The agency also houses actors Kim Hee Ae, Cha Seung Won, Choi Ji Woo, Kang Dong Won, and more.

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