July Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 4 to July 4.

TV Chosun’s “Love Call Center” topped this month’s list with a brand reputation index of 6,804,509. High-ranking phrases in the show’s keyword analysis included “Im Young Woong,” “Lee Chan Won,” and “digital track,” while its highest-ranking related terms included “sing passionately,” “release,” and “battle.” The program’s positivity-negativity analysis revealed a score of 80.75 percent positive reactions.

MBC’s “How Do You Play?” took second place in the rankings with a brand reputation index of 6,436,633 for July.

Finally, SBS’s “Running Man” came in at a close third with a brand reputation index of 6,433,163, marking a 28.06 percent increase in its score since June.

Check out the top 20 for this month below!

1. “Love Call Center”
2. “How Do You Play?”
3. “Running Man”
4. “Steel Unit”
5. “Home Alone” (“I Live Alone”)
6. “PPONG School”
7. “Ask Us Anything”
8. “Kick a Goal”
9. “Be My Daughter”
10. “LOUD”
11. “My Little Old Boy”
12. “Voice King”
13. “Radio Star”
14. “You Quiz on the Block”
15. “The King of Mask Singer”
16. “The Return of Superman”
17. “2 Days & 1 Night Season 4”
18. “The Manager”
19. “Buddy into the Wild”
20. “Immortal Songs”

Watch “How Do You Play?” with English subtitles here…

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…and “Running Man” here!

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