August Variety Star Brand Reputation Rankings Announced

Aug 01, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 1.

Kim Jong Kook came in No. 1 this month with a brand reputation index of 2,112,465, which is a 22.45 percent increase compared to the previous month. High-ranking phrases in his keyword analysis included “Running Man,” “YouTube,” and his YouTube channel name “GYM JONG KOOK,” while his highest-ranking related terms included “exercise,” “break,” and “donate.” Kim Jong Kook’s positivity-negativity analysis revealed a score of 80.02 percent positive reactions.

Yoo Jae Suk took second place this month with a brand reputation index of 1,799,040, marking a 11.37 percent decrease in his score since last month.

Finally, Jo Se Ho jumped to third place in the rankings after seeing a 253.47 percent rise in his brand reputation index since last month. The star’s total index for July came out to 1,391,161.

Check out the top 30 for this month below!