August Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 1 to August 1.

Kim Jong Kook came in No. 1 this month with a brand reputation index of 2,112,465, which is a 22.45 percent increase compared to the previous month. High-ranking phrases in his keyword analysis included “Running Man,” “YouTube,” and his YouTube channel name “GYM JONG KOOK,” while his highest-ranking related terms included “exercise,” “break,” and “donate.” Kim Jong Kook’s positivity-negativity analysis revealed a score of 80.02 percent positive reactions.

Yoo Jae Suk took second place this month with a brand reputation index of 1,799,040, marking a 11.37 percent decrease in his score since last month.

Finally, Jo Se Ho jumped to third place in the rankings after seeing a 253.47 percent rise in his brand reputation index since last month. The star’s total index for July came out to 1,391,161.

Check out the top 30 for this month below!

  1. Kim Jong Kook
  2. Yoo Jae Suk
  3. Jo Se Ho
  4. Park Myung Soo
  5. Song Ji Hyo
  6. Kim Gu Ra
  7. Lee Sang Min
  8. Kang Ho Dong
  9. Kim Joon Ho
  10. Ji Suk Jin
  11. Kim Gook Jin
  12. Yoo Hee Yeol
  13. Seo Jang Hoon
  14. Tak Jae Hoon
  15. Super Junior’s Kim Heechul
  16. Heo Jae
  17. Kim Jong Min
  18. Shin Dong Yup
  19. Jun Hyun Moo
  20. Ahn Jung Hwan
  21. Jung Joon Ha
  22. Jang Do Yeon
  23. Park Mi Sun
  24. Yoon Jong Shin
  25. Lee Soo Geun
  26. Park Na Rae
  27. Lee Kyung Kyu
  28. Jung Hyung Don
  29. Kim Sung Joo
  30. HaHa

Watch “Running Man” with subtitles here!

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