August Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 16 to August 16.

BTS topped the list for August with a brand reputation index of 13,098,122, earning a score considerably higher than any other star this month.

Olympic volleyball star Kim Yeon Koung took second place in the rankings with a brand reputation index of 3,584,626, proving her star power in a list mostly dominated by singers and actors. Meanwhile, trot singer Im Young Woong came in third place with a brand reputation index of 2,916,572.

BLACKPINK claimed fourth place with a total index of 2,522,776, and soccer star Son Heung Min rounded out the top five for August with a score of 2,508,474.

Check out the top 30 for this month below!

  1. BTS
  2. Kim Yeon Koung
  3. Im Young Woong
  4. BLACKPINK
  5. Son Heung Min
  6. IU
  7. Young Tak
  8. Ryu Hyun Jin
  9. Kim Jong Kook
  10. Lee Chan Won
  11. EXO
  12. Yoo Jae Suk
  13. Red Velvet
  14. Kang Daniel
  15. aespa
  16. Brave Girls
  17. SEVENTEEN
  18. Girls’ Generation
  19. SHINee
  20. Gong Yoo
  21. Baek Jong Won
  22. TWICE
  23. Song Kang
  24. NCT
  25. Lee Seung Gi
  26. Jang Min Ho
  27. Cho Seung Woo
  28. Han So Hee
  29. Oh My Girl
  30. Lee Byung Hun

Source (1) (2)


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