September Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 540 girl group members, using big data collected from August 19 to September 19.

BLACKPINK’s Lisa topped this month’s list after seeing a staggering 430.47 percent increase in her brand reputation index since August. Her total score came out to 5,365,468 for September.

High-ranking phrases in Lisa’s keyword analysis included “YouTube,” “Lalisa,” and “Thailand,” while her highest-ranking related terms included “record,” “surpass,” and “release.” Her positivity-negativity analysis also revealed a score of 89.10 percent positive reactions.

BLACKPINK’s Jennie took second place in this month’s rankings with a brand reputation index of 4,439,031, marking an 18.47 percent rise in her score since last month. Notably, all four members of BLACKPINK made the top 10 for September: Jisoo came in at No. 6, followed by Rosé at No. 9.

Red Velvet’s Joy held onto her spot at third place on the list with a brand reputation index of 2,948,488, marking a 14.61 percent increase in her score since August.

Finally, Girls’ Generation’s Taeyeon came in fourth place with a brand reputation index of 2,787,403, and aespa’s Karina rounded out the top five with an index of 2,357,253 for September.

Check out the top 30 for this month below!

  1. BLACKPINK’s Lisa
  2. BLACKPINK’s Jennie
  3. Red Velvet’s Joy
  4. Girls’ Generation’s Taeyeon
  5. aespa’s Karina
  6. BLACKPINK’s Jisoo
  7. aespa’s Winter
  8. Girls’ Generation’s YoonA
  9. BLACKPINK’s Rosé
  10. Girls’ Generation’s Seohyun
  11. Red Velvet’s Irene
  12. Girls’ Generation’s Yuri
  13. Girls’ Generation’s Sooyoung
  14. Girls’ Generation’s Hyoyeon
  15. Girls’ Generation’s Sunny
  16. Red Velvet’s Seulgi
  17. Red Velvet’s Wendy
  18. TWICE’s Jeongyeon
  19. Oh My Girl’s Arin
  20. Apink’s Son Naeun
  21. Red Velvet’s Yeri
  22. EXID’s Hani
  23. TWICE’s Mina
  24. aespa’s Giselle
  25. aespa’s Ningning
  26. Girl’s Day’s Minah
  27. MAMAMOO’s Solar
  28. Oh My Girl’s YooA
  29. Girl’s Day’s Hyeri
  30. TWICE’s Sana

Source (1)


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