November Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 13 to November 13.

BTS topped the list for the 42nd consecutive month with a brand reputation index of 5,955,484. High-ranking phrases in the group’s keyword analysis included “HYBE,” “concert,” and “ARMY,” while their highest-ranking related terms included “surpass,” “perform,” and “boycott.” BTS’s positivity-negativity analysis also revealed a score of 63.59 percent positive reactions.

SEVENTEEN rose to second place in the rankings with a brand reputation index of 5,129,843, marking a 45.14 percent rise in their score since October.

Meanwhile, NCT took third place on the list with a brand reputation index of 3,671,377 for November.

EXO held onto their spot at fourth place with a brand reputation index of 3,603,508, marking a 34.78 percent increase in their score since last month.

Finally, THE BOYZ rounded out the top five after seeing a 32.18 percent rise in their brand reputation index since October. The group’s total score came out to 2,457,416 for November.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. NCT
  4. EXO
  5. THE BOYZ
  6. ASTRO
  7. SHINee
  8. 2AM
  9. ENHYPEN
  10. MONSTA X
  11. 2PM
  12. TXT
  13. BTOB
  14. INFINITE
  15. Highlight
  16. SF9
  17. Stray Kids
  18. WINNER
  19. ONF
  20. Super Junior
  21. VIXX
  22. NU’EST
  23. ATEEZ
  24. BIGBANG
  25. TREASURE
  26. PENTAGON
  27. B1A4
  28. TVXQ
  29. Golden Child
  30. FTISLAND

Watch THE BOYZ’s Younghoon in the hit drama “One the Woman” with subtitles below!

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