December Variety Star Brand Reputation Rankings Announced

Dec 04, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 4 to December 3.

The stars of SBS’s “Running Man” swept the top three spots on the list, with Yoo Jae Suk maintaining his position at first place for the fourth consecutive month. The star scored a brand reputation index of 2,594,795 for December, marking an 18.28 percent increase in his score since last month.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Running Man,” “How Do You Play?”, and “Antenna,” while his highest-ranking related terms included “selected,” “announce,” and “participate.” The star’s positivity-negativity analysis revealed a score of 84.01 percent positive reactions.

Kim Jong Kook also held onto his spot at second place with a brand reputation index of 1,968,692, marking a 59.83 percent rise in his score since last month.

Finally, Song Ji Hyo came in at a close third with a brand reputation index of 1,724,228, marking an impressive 107.65 percent increase in her score since November.

Check out the top 30 for this month below!