December Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from November 11 to December 11.

BTS topped the list for the 43rd consecutive month with a brand reputation index of 8,730,664, marking a 46.60 percent rise in their score since November.

High-ranking phrases in BTS’s keyword analysis included “Super Tuna,” “Instagram,” and “ARMY,” while their highest-ranking related terms included “award,” “selected,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 87.90 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 3,541,815 for December.

Meanwhile, EXO rose to third place in the rankings with a brand reputation index of 2,592,445.

MONSTA X came in at a close fourth with a brand reputation index of 2,581,681, marking a 59.37 percent increase in their score since last month, and NCT rounded out the top five with a brand reputation index of 2,396,510 for December.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. EXO
  4. MONSTA X
  5. NCT
  6. THE BOYZ
  7. SF9
  8. SHINee
  9. ASTRO
  10. BTOB
  11. Highlight
  12. Stray Kids
  13. ENHYPEN
  14. 2PM
  15. INFINITE
  16. 2AM
  17. NU’EST
  18. TXT
  19. Super Junior
  20. ONF
  21. BIGBANG
  22. VIXX
  23. ATEEZ
  24. ONEUS
  25. PENTAGON
  26. TREASURE
  27. TVXQ
  28. WINNER
  29. Golden Child
  30. WEi

Watch EXO’s Sehun in his current drama “Now We Are Breaking Up” with subtitles below!

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