December Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 30.

Lim Young Woong topped this month’s list with a brand reputation index of 11,930,573, marking a 17.68 percent rise in his score since November.

BTS held onto their spot at second place with a brand reputation index of 10,139,254, followed by soccer star Son Heung Min with an index of 7,862,193.

BLACKPINK took fourth place in the rankings with a brand reputation index of 6,485,055, and Yoo Jae Suk rounded out the top five for December with a total index of 5,873,109.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. BTS
  3. Son Heung Min
  4. BLACKPINK
  5. Yoo Jae Suk
  6. Gong Yoo
  7. IU
  8. Girls’ Generation
  9. Kang Daniel
  10. IVE
  11. Lee Chan Won
  12. TWICE
  13. EXO
  14. NCT
  15. Red Velvet
  16. Song Hye Kyo
  17. SEVENTEEN
  18. Ryu Hyun Jin
  19. Baek Jong Won
  20. aespa
  21. Girls’ Generation’s Taeyeon
  22. 2PM’s Lee Junho
  23. Lee Seung Gi
  24. Kim Jong Kook
  25. Apink
  26. Lee Byung Hun
  27. Song Ji Hyo
  28. Jun Ji Hyun
  29. Jeong Dong Won
  30. Oh My Girl

Source (1) (2)


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