January Variety Star Brand Reputation Rankings Announced

Jan 02, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 1, 2021 to January 1, 2022.

Yoo Jae Suk, who won the Daesang (Grand Prize) at the 2021 MBC Entertainment Awards, held onto his spot at first place for the fifth consecutive month. The star scored a brand reputation index of 2,792,762, marking a 7.63 percent rise in his score since December.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Entertainment Awards,” “COVID-19,” and “diagnosed,” while his highest-ranking related terms included “award,” “recover,” and “return.” The star’s positivity-negativity analysis also revealed a score of 87.59 percent positive reactions.

Meanwhile, Lee Kyung Kyu rose to second place in the rankings with a brand reputation index of 1,550,811, marking an impressive 133.34 percent increase in his score since last month.

Moon Se Yoon, who won the Daesang at the 2021 KBS Entertainment Awards, took third place on the list after seeing a staggering 236.05 percent increase in his brand reputation index since December. The star’s total index for January came out to 1,463,390.

Check out the top 30 for this month below!