January Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 1, 2021 to January 1, 2022.

Yoo Jae Suk, who won the Daesang (Grand Prize) at the 2021 MBC Entertainment Awards, held onto his spot at first place for the fifth consecutive month. The star scored a brand reputation index of 2,792,762, marking a 7.63 percent rise in his score since December.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Entertainment Awards,” “COVID-19,” and “diagnosed,” while his highest-ranking related terms included “award,” “recover,” and “return.” The star’s positivity-negativity analysis also revealed a score of 87.59 percent positive reactions.

Meanwhile, Lee Kyung Kyu rose to second place in the rankings with a brand reputation index of 1,550,811, marking an impressive 133.34 percent increase in his score since last month.

Moon Se Yoon, who won the Daesang at the 2021 KBS Entertainment Awards, took third place on the list after seeing a staggering 236.05 percent increase in his brand reputation index since December. The star’s total index for January came out to 1,463,390.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Kyung Kyu
  3. Moon Se Yoon
  4. Kim Jong Kook
  5. Lee Sang Min
  6. Tak Jae Hoon
  7. Song Ji Hyo
  8. Lee Seung Gi
  9. Ahn Jung Hwan
  10. Kang Ho Dong
  11. Kim Gura
  12. Jun Hyun Moo
  13. Kim Jong Min
  14. Noh Hong Chul
  15. Shin Dong Yup
  16. Kim Joon Ho
  17. Park Myung Soo
  18. HaHa
  19. Kim Sung Joo
  20. Lee Soo Geun
  21. Yoo Hee Yeol
  22. Ji Suk Jin
  23. Seo Jang Hoon
  24. Heo Jae
  25. Super Junior’s Kim Heechul
  26. Jang Do Yeon
  27. Park Na Rae
  28. Lee Dong Gook
  29. Yang Se Chan
  30. Kim Min Kyung

Watch the 2021 MBC Entertainment Awards with English subtitles here…

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…and the 2021 KBS Entertainment Awards below!

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Source (1)

Top Photo Credit: Xportsnews

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