January Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 8, 2021 to January 8, 2022.

BTS topped the list for the 44th consecutive month with a brand reputation index of 11,027,000, marking a 26.30 percent rise in their score since December.

High-ranking phrases in BTS’s keyword analysis included “Billboard,” “Oricon,” and “COVID,” while their highest-ranking related terms included “award,” “donate,” and “recover.” The group’s positivity-negativity analysis also revealed a score of 69.29 percent positive reactions.

SEVENTEEN also maintained their position at second place with a brand reputation index of 3,665,984, marking a 3.51 percent increase in their score since last month.

NCT came in at a close third with a brand reputation index of 3,643,859, enjoying a 52.05 percent rise in their score since December.

Wanna One re-entered the rankings with a brand reputation index of 2,944,370, while EXO rounded out the top five with a total score of 2,447,571 for January.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. NCT
  4. Wanna One
  5. EXO
  6. 2PM
  7. THE BOYZ
  8. ASTRO
  9. MONSTA X
  10. Stray Kids
  11. ENHYPEN
  12. SHINee
  13. Super Junior
  14. TXT
  15. SF9
  16. BTOB
  17. ATEEZ
  18. FTISLAND
  19. NU’EST
  20. INFINITE
  21. Highlight
  22. VIXX
  23. WINNER
  24. BIGBANG
  25. TVXQ
  26. TREASURE
  27. PENTAGON
  28. Shinhwa
  29. Golden Child
  30. 2AM

Source (1)


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