January Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 22, 2021 to January 22, 2022.

Trot singer Lim Young Woong topped this month’s list with a brand reputation index of 12,515,103 for January.

BLACKPINK rose to second place after seeing a whopping 186.50 percent increase in their brand reputation index since December, scoring a total index of 12,160,011.

Meanwhile, BTS came in at a close third with a brand reputation index of 12,081,684 for the month.

IU climbed to fourth place with a brand reputation index of 8,096,765, marking a 70.34 percent rise in her score since last month, while Lee Chan Won rounded out the top five with a total index of 6,753,306.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. BLACKPINK
  3. BTS
  4. IU
  5. Lee Chan Won
  6. IVE
  7. Kang Daniel
  8. aespa
  9. BLACKPINK’s Lisa
  10. Lee Mujin
  11. Park Chang Geun
  12. Jeong Dong Won
  13. SEVENTEEN
  14. Lee Solomon
  15. Lee Seung Gi
  16. Song Ga In
  17. Oh My Girl
  18. Jang Min Ho
  19. Lee Seung Yoon
  20. TWICE
  21. Red Velvet’s Joy
  22. Girls’ Generation’s Taeyeon
  23. NCT
  24. Red Velvet
  25. Sung Si Kyung
  26. Kim Hee Jae
  27. Lee Young Ji
  28. MAMAMOO
  29. STAYC
  30. BE’O

Source (1)


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