January Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 29, 2021 and January 28, 2022.

Choi Woo Shik, who recently starred in the SBS rom-com “Our Beloved Summer,” topped this month’s list with a brand reputation index of 6,556,797, while his co-star Kim Da Mi took second place with an index of 5,337,173.

High-ranking phrases in Choi Woo Shik’s keyword analysis included “Kim Da Mi,” “Choi Woong,” and “heart fluttering,” while his highest-ranking related terms included “dating,” “kiss,” and “love.” The actor’s positivity-negativity analysis revealed a score of 77.01 percent positive reactions.

Ji Hyun Woo, who is currently starring in KBS 2TV’s hit drama “Young Lady and Gentleman,” claimed third place on the list with a brand reputation index of 4,523,681, and his co-star Lee Se Hee followed in fifth place with a total index of 3,065,105.

Finally, “Snowdrop” star Jung Hae In came in fourth place for January with a brand reputation index of 4,306,112.

Check out the top 30 for this month below!

  1. Choi Woo Shik
  2. Kim Da Mi
  3. Ji Hyun Woo
  4. Jung Hae In
  5. Lee Se Hee
  6. Song Hye Kyo
  7. BLACKPINK’s Jisoo
  8. Noh Jung Ui
  9. Kim Sung Cheol
  10. ZE:A’s Im Siwan
  11. Kim Nam Gil
  12. Jun So Min
  13. Jang Ki Yong
  14. Kwon Nara
  15. Lee Jin Wook
  16. Park Ha Na
  17. Song Yoon Ah
  18. Yoo Seung Ho
  19. Lee Joon
  20. Lee Dong Wook
  21. Kim Bum
  22. Cho Yi Hyun
  23. WEi’s Kim Yo Han
  24. Soo Ae
  25. Kim Joo Heon
  26. Go Ah Sung
  27. Song Ji Hyo
  28. Kim Young Chul
  29. Han Ji Eun
  30. Park Jin Joo

Watch Choi Woo Shik in “Rosebud” with subtitles here…

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…and Ji Hyun Woo and Lee Se Hee in “Young Lady and Gentleman” below!

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