January Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 30, 2021 to January 30, 2022.

BTS rose to the top of this month’s list with a brand reputation index of 10,928,491, marking a 7.78 percent rise in their score since December.

Meanwhile, trot singer Lim Young Woong took second place in the rankings with a brand reputation index of 9,208,493 for January.

BLACKPINK climbed to third place after seeing a 25.29 percent increase in their brand reputation index for a total score of 8,125,164.

Finally, soccer star Son Heung Min claimed fourth place with a brand reputation index of 6,553,626, while IU came in at a close fifth with an index of 6,544,858 for January.

Check out the top 30 for this month below!

  1. BTS
  2. Lim Young Woong
  4. Son Heung Min
  5. IU
  6. Kang Daniel
  7. Yoo Jae Suk
  8. 2PM’s Lee Junho
  9. Choi Woo Shik
  10. Lee Chan Won
  11. TWICE
  12. EXO
  13. Kim Da Mi
  14. Red Velvet
  15. NCT
  17. Lee Se Young
  18. Girls’ Generation
  19. Apink
  20. Song Hye Kyo
  21. aespa
  22. Ji Hyun Woo
  23. Oh My Girl
  24. Lee Jung Jae
  25. Gong Yoo
  26. Kim Jong Kook
  27. Lee Seung Gi
  28. Jung Hae In
  29. Lee Sang Min
  30. Noh Jung Ui

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