February Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 5 to February 5.

Song Hae topped this month’s list with a brand reputation index of 2,792,923, marking a staggering 827.82 percent increase in his score since January. High-ranking phrases in his keyword analysis included “Thank You, Everyone,” “National Singing Competition,” and “musical,” while his highest-ranking related terms included “thank,” “sincere,” and “record.” The star’s positivity-negativity analysis also revealed a high score of 91.78 percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 2,530,496, while Lee Sang Min took third place with a total index of 1,806,142.

Kim Jong Kook held onto his spot at fourth place with a brand reputation index of 1,760,260, marking a 22.82 percent rise in his score since last month.

Finally, Lee Seung Gi rose to fifth place with a brand reputation index of 1,625,545, marking a 22.35 percent increase in his score since January.

Check out the top 30 for this month below!

  1. Song Hae
  2. Yoo Jae Suk
  3. Lee Sang Min
  4. Kim Jong Kook
  5. Lee Seung Gi
  6. Kang Ho Dong
  7. Hong Hyun Hee
  8. Kim Jong Min
  9. Super Junior’s Kim Heechul
  10. HaHa
  11. Lee Kyung Kyu
  12. Kim Joon Ho
  13. Seo Jang Hoon
  14. Lee Soo Geun
  15. Ahn Jung Hwan
  16. Park Myung Soo
  17. Song Ji Hyo
  18. Shin Dong Yup
  19. Lee Dong Gook
  20. Tak Jae Hoon
  21. Heo Jae
  22. Ji Suk Jin
  23. Yoon Jong Shin
  24. Kim Sung Joo
  25. Jo Se Ho
  26. Kim Sook
  27. Noh Hong Chul
  28. Yoo Hee Yeol
  29. Kim Gura
  30. Kim Min Kyung

Watch Yoo Jae Suk on “How Do You Play?” with English subtitles below!

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Source (1)

Top Left Photo Credit: Xportsnews

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