February Variety Star Brand Reputation Rankings Announced

Feb 05, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 5 to February 5.

Song Hae topped this month’s list with a brand reputation index of 2,792,923, marking a staggering 827.82 percent increase in his score since January. High-ranking phrases in his keyword analysis included “Thank You, Everyone,” “National Singing Competition,” and “musical,” while his highest-ranking related terms included “thank,” “sincere,” and “record.” The star’s positivity-negativity analysis also revealed a high score of 91.78 percent positive reactions.

Yoo Jae Suk came in at a close second with a brand reputation index of 2,530,496, while Lee Sang Min took third place with a total index of 1,806,142.

Kim Jong Kook held onto his spot at fourth place with a brand reputation index of 1,760,260, marking a 22.82 percent rise in his score since last month.

Finally, Lee Seung Gi rose to fifth place with a brand reputation index of 1,625,545, marking a 22.35 percent increase in his score since January.

Check out the top 30 for this month below!