February Boy Group Brand Reputation Rankings Announced

Feb 12, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 12 to February 12.

BTS topped the list for the 45th consecutive month with a brand reputation index of 11,984,394, marking an 8.68 percent increase in their score since January.

High-ranking phrases in BTS’s keyword analysis included “YouTube,” “Instagram,” and “ARMY,” while their highest-ranking related terms included “increase,” “thank,” and “surpass.” award.” The group’s positivity-negativity analysis also revealed a score of 76.05 percent positive reactions.

NCT took second place in the rankings with a brand reputation index of 3,964,297, marking an 8.79 percent rise in their score since last month, while SEVENTEEN came in at a close third with a brand reputation index of 3,610,624.

THE BOYZ climbed to fourth place for February after seeing a 40.77 percent increase in their brand reputation index, bringing their total score for the month to 2,991,577. Finally, Wanna One rounded out the top five with a brand reputation index of 2,832,756.

Check out the top 30 for this month below!