February Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 26 to February 25.

Girls’ Generation’s Taeyeon shot to the top of this month’s list with a brand reputaiton index of 6,519,719, marking a whopping 247.34 percent increase in her score since January. 

Meanwhile, trot singer Lim Young Woong came in at a close second with a brand reputation index of 6,505,409.

BTS held onto their spot at third place with a brand reputation index of 6,284,744, while IU similarly maintained her position at fourth place with a total index of 5,500,756.

Finally, BLACKPINK rounded out the top five for February with a brand reputation index of 4,173,446.

Check out the top 30 for this month below!

  1. Girls’ Generation’s Taeyeon
  2. Lim Young Woong
  3. BTS
  4. IU
  5. BLACKPINK
  6. Kang Daniel
  7. Lee Chan Won
  8. BE’O
  9. aespa
  10. Jeong Dong Won
  11. SEVENTEEN
  12. Song Ga In
  13. Jang Min Ho
  14. Park Chang Geun
  15. Lee Seung Gi
  16. WINNER’s Song Mino
  17. Young Tak
  18. Oh My Girl
  19. TWICE
  20. Wanna One
  21. IVE
  22. Lee Solomon
  23. Red Velvet
  24. fromis_9
  25. STAYC
  26. NCT
  27. Lee Seung Yoon
  28. Lee Mujin
  29. Kim Hee Jae
  30. EXO

Source (1)


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