March Variety Star Brand Reputation Rankings Announced

Mar 01, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 1 to March 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 2,162,572. High-ranking phrases in his keyword analysis included “How Do You Play?” and “short track,” while his highest-ranking related terms included “speak,” “introduce,” and “hit.” The star’s positivity-negativity analysis also revealed a score of 83.02 percent positive reactions.

Hong Hyun Hee rose to second place with a brand reputation index of 1,793,567, marking a 27.80 percent rise in her score since last month.

Finally, Kim Jong Kook came in third place with a brand reputation index of 1,515,495 for March.

Check out the top 30 for this month below!