HYBE Makes TIME’s List Of 100 Most Influential Companies Of 2021 For 2nd Consecutive Year

BTS and HYBE founder Bang Si Hyuk are on the cover of TIME magazine!

For the second year in a row, HYBE has made it on to TIME magazine’s list of the 100 Most Influential Companies in the world. The list highlights 100 businesses in a diverse array of industries that are shaping the future. According to the magazine, the 100 companies that made the list are chosen based on factors such as “relevance, impact, innovation, leadership, ambition, and success.” In honor of making it on this year’s list, BTS and Bang Si Hyuk decorated the cover of TIME magazine.

Picked as the leader of “The Pop Powerhouse” category, TIME states that HYBE and Bang Si Hyuk are “transforming the music business.” In an interview with Bang Si Hyuk, the founder shared, “[HYBE’s] vision is to become the world’s leading entertainment lifestyle platform with music as our foundation.” He talked about starting out as a small business and growing into a “‘360-degree business’ in the mode of brands like Disney that own and operate a catalog of intellectual properties (IPs).”

Bang Si Hyuk elaborated that the company was able to succeed even during the pandemic because of HYBE’s business structure, remarking that the value chain should be expanded and that their business prioritized the music. TIME magazine also states that HYBE differentiated itself by “investing in technology that makes it possible to stream concerts virtually and own the artist-fan relationship, from ticketing to merchandise shops to live artist broadcasts, shows, and message boards.” HYBE is currently working on releasing Weverse 2.0, which will integrate V LIVE, in the first half of this year.

Furthermore, HYBE is building their “Original Story Business” through the release of their own webtoons and web novels. Bang Si Hyuk emphasizes, “The essence of our company is IP—we are a music business company,” placing significance on the music as the foundation.

Congratulations to HYBE and BTS! Check out TIME’s full list of this year’s Most Influential Companies here!

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