July Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 3 to July 3.

SBS’s “Running Man” topped this month’s list with a brand reputation index of 4,148,698, marking a 13.91 percent increase in its score since June. High-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “Kim Jong Kook,” and “Jo Se Ho,” while its highest-ranking related terms included “appear,” “confess,” and “reveal.” The program’s positivity-negativity analysis also revealed a score of 81.69 percent positive reactions.

Meanwhile, MBC’s “How Do You Play?” came in at a close second with a brand reputation index of 4,084,398 for July.

SBS’s “My Little Old Boy” took third place in the rankings with a brand reputation index of 3,938,668, marking a 17.49 percent rise in its score since last month.

Finally, MBC’s “Home Alone” (“I Live Alone”) and “Radio Star” rounded out the top five for July at fourth and fifth places respectively.

Check out the top 20 for this month below!

  1. “Running Man”
  2. “How Do You Play?”
  3. “My Little Old Boy”
  4. “Home Alone” (“I Live Alone”)
  5. “Radio Star”
  6. “National Singing Competition”
  7. Shooting Stars” (“Kick a Goal”)
  8. Knowing Bros” (“Ask Us Anything”)
  9. “National Athletes Are National Athletes”
  10. 2 Days & 1 Night Season 4
  11. Call of the Country
  12. “The Backpacker Chef”
  13. Immortal Songs
  14. “Win or Nothing” (“Strongest Baseball”)
  15. The King of Mask Singer
  16. “Tuesday Night is the Best”
  17. “You Quiz on the Block”
  18. I Am Solo
  19. “Same Bed Different Dreams”
  20. “We Got Divorced”

Watch full episodes of “Running Man” with English subtitles here…

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…”How Do You Play?” here…

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…and “My Little Old Boy” below!

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