July Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from June 9 to July 8.

BTS topped the list for the 50th consecutive month with a brand reputation index of 5,786,587, marking a 50.04 percent decrease in their score since last month. High-ranking phrases in BTS’s keyword analysis included “Proof,” “J-Hope,” and “Jungkook,” while their highest-ranking related terms included “promote,” “release,” and “respond.” The group’s positivity-negativity analysis also revealed a high score of 60.89 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 3,911,076, marking a 32.84 percent decrease in their score since June.

NCT rose to third place for July with a brand reputation index of 2,326,899, despite seeing a 12.63 percent decrease in their score since last month.

Finally, ASTRO and MONSTA X rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. NCT
  4. ASTRO
  5. MONSTA X
  6. THE BOYZ
  7. BIGBANG
  8. EXO
  9. WINNER
  10. BTOB
  11. Stray Kids
  12. ENHYPEN
  13. TXT
  14. INFINITE
  15. Super Junior
  16. Shinhwa
  17. SHINee
  18. Wanna One
  19. TREASURE
  20. TNX
  21. GOT7
  22. 2PM
  23. NU’EST
  24. Golden Child
  25. PENTAGON
  26. VIXX
  27. SF9
  28. Highlight
  29. ATEEZ
  30. TVXQ

Watch NCT’s Jaehyun in his new drama “Dear M” with subtitles below!

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