NewJeans Breaks Record For Highest Stock Pre-Orders Achieved By Any Girl Group Debut Album In History
Even before their debut, HYBE’s new girl group NewJeans has already made K-pop history!
NewJeans is a brand-new five-member girl group launched by ADOR, HYBE’s sub-label headed by former SM Entertainment creative director Min Hee Jin. Last week, the group unexpectedly released their debut music video for their first title track “Attention” without advance warning, and they went on to drop music videos for their second title track “Hype Boy” and their B-side “Hurt” in the following days.
On July 28, ADOR officially announced that as of July 27, NewJeans’ upcoming self-titled debut EP had already surpassed 444,000 stock pre-orders—and it managed to achieve that figure in just four days.
With this impressive total, NewJeans has set a new record for the highest number of stock pre-orders achieved by any girl group debut album in history.
The number of stock pre-orders is the amount of album stock that is produced prior to an album’s release. The figure is the estimated demand calculated using various factors, including how many albums were pre-ordered by fans.
NewJeans’ first EP will be released online on August 1, and the music video for their third and final title track “Cookie” will drop that same day. The physical version of the EP will be released a week later, on August 8.
Congratulations to NewJeans on their new record!