August Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from July 13 to August 13.

BTS topped the list for the 51st consecutive month with a brand reputation index of 7,989,686, marking a 38.07 percent increase in their score since July. High-ranking phrases in BTS’s keyword analysis included “J-Hope,” “Jimin,” and “Jungkook,” while their highest-ranking related terms included “resume,” “appear,” and “surpass.” The group’s positivity-negativity analysis also revealed a score of 60.05 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 4,611,799, marking a 17.92 percent rise in their score since last month.

NCT also maintained their position at third place with a brand reputation index of 2,574,617, marking a 10.65 percent increase in their score since July.

WINNER came in at a close fourth after seeing a 57.42 percent increase in their brand reputation index since last month, bringing their total score to 2,308,073 for August.

Finally, EXO rounded out the top five with a brand reputation index of 2,295,026, marking a staggering 155.69 percent increase in their score since July.

Check out the top 30 for this month below!

  1. BTS
  2. SEVENTEEN
  3. NCT
  4. WINNER
  5. EXO
  6. Super Junior
  7. THE BOYZ
  8. ENHYPEN
  9. SHINee
  10. ASTRO
  11. MONSTA X
  12. BIGBANG
  13. TXT
  14. Stray Kids
  15. BTOB
  16. FTISLAND
  17. ATEEZ
  18. SF9
  19. INFINITE
  20. TREASURE
  21. Highlight
  22. NU’EST
  23. 2PM
  24. Wanna One
  25. Shinhwa
  26. Golden Child
  27. PENTAGON
  28. ONF
  29. GOT7
  30. TVXQ

Watch NCT’s Doyoung in his new rom-com drama “Dear X Who Doesn’t Love Me” below!

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