August Girl Group Brand Reputation Rankings Announced

Aug 14, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from July 14 to August 14.

BLACKPINK topped the list for the third consecutive month with a brand reputation index of 6,372,130, marking a whopping 103.34 percent increase in their score since July.

High-ranking phrases in BLACKPINK’s keyword analysis included “world tour,” “YouTube,” and “teaser,” while their highest-ranking related terms included “reveal,” “make a comeback,” and “release.” The group’s positivity-negativity analysis revealed a score of 85.08 percent positive reactions.

Meanwhile, Girls’ Generation rose to second place with a brand reputation index of 4,693,611, marking an 84.01 percent increase in their score since last month.

TWICE climbed to third place for the month with a brand reputation index of 3,355,608, marking a 23.83 percent rise in their score since July.

Finally, IVE and Red Velvet rounded out the top five for August at fourth and fifth places respectively.

Check out the top 30 for this month below!