August Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from July 15 to August 15. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.

BTS rose to the top of this month’s list with a brand reputation index of 2,498,060, marking a 7.61 percent increase in their score since June (the last time the rankings were published). High-ranking phrases in the group’s keyword analysis included “Samsung Galaxy,” “Lotte Xylitol,” and “Coway,” while their highest-ranking related terms included “promote,” “focus,” and “model.” BTS’s positivity-negativity analysis also revealed a high score of 90.81 percent positive reactions.

IU took second place for August with a brand reputation index of 1,913,772, while Lim Young Woong came in third with a total index of 1,346,122.

Yoo Jae Suk rose to fourth place after seeing a 62.05 percent increase in his brand reputation index since June, bringing his total score for the month to 1,292,463.

Finally, soccer star Son Heung Min rounded out the top five for August with a brand reputation index of 1,242,244.

Check out this month’s top 30 below!

  1. BTS
  2. IU
  3. Lim Young Woong
  4. Yoo Jae Suk
  5. Son Heung Min
  6. Gong Yoo
  7. Son Suk Ku
  9. Kim Yuna
  10. Kim Jong Kook
  11. Lee Chan Won
  12. Kang Daniel
  13. ASTRO’s Cha Eun Woo
  15. Lee Jung Jae
  16. Girls’ Generation
  17. Jung Woo Sung
  18. IVE
  19. aespa
  20. Lee Sang Min
  21. Hong Hyun Hee
  22. Kim Tae Ri
  23. Oh My Girl
  24. TWICE
  25. Lee Byung Hun
  26. Lee Hyori
  27. Girls’ Generation’s YoonA
  28. Jung So Min
  29. Park Seo Joon
  30. PSY

Watch IU in “Shades of the Heart” with subtitles below…

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….and Yoo Jae Suk on his variety show “How Do You Play?” below!

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