August Advertisement Model Brand Reputation Rankings Revealed

Aug 15, 2022

The Korean Business Research Institute has announced this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from July 15 to August 15. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.

BTS rose to the top of this month’s list with a brand reputation index of 2,498,060, marking a 7.61 percent increase in their score since June (the last time the rankings were published). High-ranking phrases in the group’s keyword analysis included “Samsung Galaxy,” “Lotte Xylitol,” and “Coway,” while their highest-ranking related terms included “promote,” “focus,” and “model.” BTS’s positivity-negativity analysis also revealed a high score of 90.81 percent positive reactions.

IU took second place for August with a brand reputation index of 1,913,772, while Lim Young Woong came in third with a total index of 1,346,122.

Yoo Jae Suk rose to fourth place after seeing a 62.05 percent increase in his brand reputation index since June, bringing his total score for the month to 1,292,463.

Finally, soccer star Son Heung Min rounded out the top five for August with a brand reputation index of 1,242,244.

Check out this month’s top 30 below!