October Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 1 to October 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,624,461, marking a 44.82 percent increase in his score since September. High-ranking phrases in his keyword analysis included “YouTube,” “Kim Jong Kook,” and “Running Man,” while his highest-ranking related terms included “donate,” “talk,” and “sincere.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.90 percent positive reactions.

Kim Jong Kook rose to second place for October with a brand reputation index of 2,280,058, marking a 43.66 percent increase in his score since last month.

Kim Shin Young took third place with a brand reputation index of 2,105,630, while Lee Sang Min came in at a close fourth with a total index of 2,092,851.

Finally, Lee Seung Gi rounded out the top five for October with a brand reputation index of 1,425,560.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Kim Shin Young
  4. Lee Sang Min
  5. Lee Seung Gi
  6. Park Myung Soo
  7. Kim Jong Min
  8. Kim Joon Ho
  9. Kim Gura
  10. Kang Ho Dong
  11. Shin Dong Yup
  12. Hong Hyun Hee
  13. Seo Jang Hoon
  14. Tak Jae Hoon
  15. HaHa
  16. Lee Hwi Jae
  17. Ahn Jung Hwan
  18. Song Ji Hyo
  19. Kim Sung Joo
  20. Super Junior’s Kim Heechul
  21. Lee Kyung Kyu
  22. Jo Se Ho
  23. Lee Soo Geun
  24. Kim Sook
  25. Shin Bong Sun
  26. Jung Joon Ha
  27. Park Na Rae
  28. Jun Hyun Moo
  29. Lee Guk Joo
  30. Lee Young Ja

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with English subtitles below!

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