October Variety Star Brand Reputation Rankings Announced

Oct 01, 2022

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 1 to October 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,624,461, marking a 44.82 percent increase in his score since September. High-ranking phrases in his keyword analysis included “YouTube,” “Kim Jong Kook,” and “Running Man,” while his highest-ranking related terms included “donate,” “talk,” and “sincere.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.90 percent positive reactions.

Kim Jong Kook rose to second place for October with a brand reputation index of 2,280,058, marking a 43.66 percent increase in his score since last month.

Kim Shin Young took third place with a brand reputation index of 2,105,630, while Lee Sang Min came in at a close fourth with a total index of 2,092,851.

Finally, Lee Seung Gi rounded out the top five for October with a brand reputation index of 1,425,560.

Check out the top 30 for this month below!