October Boy Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 8 to October 8.
BTS topped the list for the 53rd consecutive month with a brand reputation index of 9,511,195. High-ranking phrases in the group’s keyword analysis included “concert,” “HYBE,” and “military service issue,” while their highest-ranking related terms included “appear,” “perform,” and “reveal.” BTS’s positivity-negativity analysis revealed a score of 65.41 percent positive reactions.
Meanwhile, SEVENTEEN maintained their position at second place with a brand reputation index of 3,814,243 for October.
NCT rose to third place in this month’s rankings with a brand reputation index of 3,233,041, marking a 6.47 percent increase in their score since September.
Check out the top 30 for this month below!
- THE BOYZ
- Super Junior
- MONSTA X
- Stray Kids
- Wanna One
- Golden Child
- Block B