November Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 5 to November 5.

Yoo Jae Suk held onto his spot at the top of this month’s list with a brand reputation index of 1,968,744 for November. High-ranking phrases in his keyword analysis included “Netflix,” “Kim Jong Kook,” and “Park Soo Hong,” while his highest-ranking related terms included “challenge,” “cheer on,” and “talk.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 73.28 percent positive reactions.

Kim Shin Young rose to second place with a brand reputation index of 1,609,185 for November, while Kim Gura came in at a close third with a total index of 1,589,506.

Kim Jong Kook took fourth place with a brand reputation index of 1,582,159, and Lee Seung Gi held onto his spot at fifth place with a score of 1,446,764.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Shin Young
  3. Kim Gura
  4. Kim Jong Kook
  5. Lee Seung Gi
  6. Lee Sang Min
  7. Kang Ho Dong
  8. Seo Jang Hoon
  9. Tak Jae Hoon
  10. Jun Hyun Moo
  11. Shin Dong Yup
  12. Kim Jong Min
  13. Park Myung Soo
  14. Hong Hyun Hee
  15. Kim Sung Joo
  16. Ahn Jung Hwan
  17. Lee Kyung Kyu
  18. Noh Hong Chul
  19. Jo Se Ho
  20. Lee Soo Geun
  21. HaHa
  22. Super Junior’s Kim Heechul
  23. Kim Joon Ho
  24. Kim Sook
  25. Kim Dong Hyun
  26. Park Na Rae
  27. Park Mi Sun
  28. Song Ji Hyo
  29. Kim Min Kyung
  30. Song Eun Yi

Watch Yoo Jae Suk on “How Do You Play?” with English subtitles below!

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