December Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 3 to December 3.

Kim Min Kyung rose to the top of this month’s list with a brand reputation index of 3,958,518, marking a whopping 486.86 percent increase in her score since November. High-ranking phrases in her keyword analysis included “national athlete,” “Tasty Guys,” and “shooting,” while her highest-ranking related terms included “take on a challenge,” “compete,” and “reveal.” The comedienne’s positivity-negativity analysis revealed a score of 80.19 percent positive reactions.

Yoo Jae Suk took second place for December with a brand reputation index of 2,753,987, marking a 39.89 percent rise in his score since last month.

Meanwhile, Ahn Jung Hwan climbed to third place after seeing an impressive 105.08 percent increase in his score since November. The soccer star and television personality’s total index for December came out to 1,941,867.

Finally, Kim Jong Kook and Park Myung Soo rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. Kim Min Kyung
  2. Yoo Jae Suk
  3. Ahn Jung Hwan
  4. Kim Jong Kook
  5. Park Myung Soo
  6. Kim Gura
  7. Kim Shin Young
  8. Jun Hyun Moo
  9. Lee Sang Min
  10. Kang Ho Dong
  11. Kim Jong Min
  12. Seo Jang Hoon
  13. Kim Joon Ho
  14. Tak Jae Hoon
  15. HaHa
  16. Kim Sung Joo
  17. Hong Hyun Hee
  18. Song Ji Hyo
  19. Shin Dong Yup
  20. Lee Kyung Kyu
  21. Super Junior’s Kim Heechul
  22. Jo Se Ho
  23. Kim Dong Hyun
  24. Park Na Rae
  25. Kim Young Chul
  26. Lee Guk Joo
  27. Lee Soo Geun
  28. Park Mi Sun
  29. Kim Sook
  30. Jung Hyung Don

Watch Kim Min Kyung on “Shooting Stars” (“Kick a Goal”) with English subtitles below!

Watch Now

Source (1)

Top Right Photo Credit: Xportsnews

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