December Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from November 18 to December 18.

BLACKPINK’s Jennie held onto her spot at the top of the list this month with a brand reputation index of 4,500,197, marking a 52.50 percent rise in her score since November. High-ranking phrases in her keyword analysis included “concert,” “Chanel,” and “Instagram,” while her highest-ranking related terms included “refreshing,” “bewitching,” and “lovely.” Jennie’s positivity-negativity analysis also revealed a score of 86.87 percent positive reactions.

NewJeans’ Minji rose to second place with a brand reputation index of 4,267,230, marking a 78.47 percent increase in her score since last month.

BLACKPINK’s Jisoo maintained her position at third place with a brand reputation index of 3,049,648, marking a 20.18 percent rise in her score since November.

Finally, NewJeans’ Hanni and Danielle rounded out the top five for December at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. NewJeans’ Minji
  3. BLACKPINK’s Jisoo
  4. NewJeans’ Hanni
  5. NewJeans’ Danielle
  6. BLACKPINK’s Rosé
  7. NewJeans’ Haerin
  8. Red Velvet’s Joy
  9. BLACKPINK’s Lisa
  10. TWICE’s Nayeon
  11. NewJeans’ Hyein
  12. LE SSERAFIM’s Kazuha
  13. Girls’ Generation’s Taeyeon
  14. TWICE’s Mina
  15. TWICE’s Jeongyeon
  16. IVE’s Gaeul
  17. Oh My Girl’s YooA
  18. Red Velvet’s Seulgi
  19. Oh My Girl’s Arin
  20. Red Velvet’s Irene
  21. IVE’s Jang Won Young
  22. aespa’s Karina
  23. Girls’ Generation’s YoonA
  24. Red Velvet’s Wendy
  25. Girls’ Generation’s Seohyun
  26. aespa’s Winter
  27. LE SSERAFIM’s Huh Yunjin
  28. Girls’ Generation’s Sunny
  29. IVE’s Liz
  30. TWICE’s Jihyo

Watch NewJeans’ variety show “NewJeans Code in Busan” with English subtitles below!

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