December Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all stars!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 31.

Soccer star Son Heung Min rose to the top of this month’s list with a brand reputation index of 16,286,284, marking a whopping 153.11 percent increase in his score since October (the last time the rankings were published).

BTS took second place for December with a brand reputation index of 10,001,486, marking a modest 0.80 percent rise in their score since October.

Song Joong Ki shot to third place with a brand reputation index of 8,976,155, while Lim Young Woong came in fourth with a total index of 7,247,683 for the month.

Finally, NewJeans rounded out the top five with a brand reputation index of 6,725,823, marking a 58.18 percent in their score since October.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. BTS
  3. Song Joong Ki
  4. Lim Young Woong
  5. NewJeans
  7. IU
  8. TWICE
  9. Yoo Jae Suk
  10. Red Velvet
  12. Kim Yuna
  13. NCT
  14. Lee Chan Won
  15. Kang Daniel
  16. Girls’ Generation
  17. ASTRO’s Cha Eun Woo
  18. (G)I-DLE
  19. Girls’ Generation’s Taeyeon
  20. Kim Min Jae
  21. IVE
  22. Ahn Jung Hwan
  23. Young Tak
  24. Kim Ho Joong
  25. Lee Sung Min
  26. Baek Jong Won
  27. Super Junior
  28. THE BOYZ
  29. EXO
  30. Oh My Girl

Watch Song Joong Ki and Lee Sung Min in their hit drama “Reborn Rich” with subtitles below!

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