January Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 1 to January 1.

Yoo Jae Suk topped this month’s list with a brand reputation index of 3,305,504, marking a 20.03 percent rise in his score since December. High-ranking phrases in his keyword analysis included “congratulate,” “award,” and “take on a challenge,” while his highest-ranking related terms included “Running Man,” “You Quiz on the Block,” and “Just an Excuse.” The star’s positivity-negativity analysis also revealed a score of 85.57 percent positive reactions.

Meanwhile, Jun Hyun Moo rose to second place after enjoying a 71.70 percent increase in his brand reputation index since last month. The star’s total score for January came out to 2,162,063.

Shin Dong Yup came in at a close third with a brand reputation index of 2,032,058, marking an impressive 113.10 percent increase in his score since December.

Finally, Kim Jong Kook and Lee Sang Min rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Jun Hyun Moo
  3. Shin Dong Yup
  4. Kim Jong Kook
  5. Lee Sang Min
  6. Ahn Jung Hwan
  7. Kim Min Kyung
  8. Tak Jae Hoon
  9. Kim Sung Joo
  10. Lee Kyung Kyu
  11. Kang Ho Dong
  12. Jo Se Ho
  13. Kim Joon Ho
  14. Park Myung Soo
  15. Kim Gura
  16. Ji Suk Jin
  17. Seo Jang Hoon
  18. Kim Jong Min
  19. Song Eun Yi
  20. Hong Hyun Hee
  21. Park Na Rae
  22. Kim Shin Young
  23. HaHa
  24. Super Junior’s Kim Heechul
  25. Lee Chun Soo
  26. Jung Joon Ha
  27. Kim Sook
  28. Lee Dong Gook
  29. Kim Dong Hyun
  30. Lee Soo Geun

Watch Yoo Jae Suk on “Running Man” with subtitles below!

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Top Photo Credit: Xportsnews

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