January Singer Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 21, 2022 to January 21, 2023.

NewJeans topped this month’s list with a brand reputation index of 11,901,458, marking a 26.54 percent increase in their score since December.

Meanwhile, Lim Young Woong held onto his spot at second place with a brand reputation index of 9,062,863 for January.

BTS took third place in the rankings with a brand reputation index of 6,980,796 for the month.

BLACKPINK maintained their position at fourth place with a brand reputation index of 5,874,066, marking a 6.37 percent rise in their score since last month.

Finally, IU came in at a close fifth after seeing a 26.35 percent increase in her brand reputation index since December, bringing her total score for January to 5,867,068.

Check out the top 30 for this month below!

  1. NewJeans
  2. Lim Young Woong
  3. BTS
  5. IU
  6. Lee Young Ji
  7. Lee Chan Won
  8. IVE
  9. Kim Ho Joong
  10. Young Tak
  11. (G)I-DLE
  13. EXO
  14. Jeong Dong Won
  15. Girls’ Generation
  17. Red Velvet
  18. NCT
  19. Song Ga In
  20. Younha
  21. Kang Daniel
  22. aespa
  23. TWICE
  24. Jay Park
  25. Girls’ Generation’s Taeyeon
  26. Jang Min Ho
  28. Sung Si Kyung
  29. Block B’s Zico
  30. Apink’s Jung Eun Ji

Watch NewJeans’ variety show “NewJeans Code in Busan” with English subtitles below!

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